The role of color in the food packaging industry
The role of color in the food packaging industry
According to the inherent color of the product or the attributes of the product, the use of visual color is an important means of color design for color box packaging and printing. The food packaging box is an important part of the commodity. It is not only an indispensable outer brown corrugated shipping box garment for the commodity, but also plays a role in protecting corrugated box printer for mailing the commodity, facilitating transportation, sales and consumer purchase, and is also a microcosm of the commodity manufacturing enterprise. As an important element in the design of commodity packaging, color not only plays a role in beautifying the packaging of goods, but also plays a role corrugated pizza box that paper box company cannot be ignored in the process of commodity marketing. This point is being valued by more and more companies and product packaging design.
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On the food packaging, the use of bright colors such as pink, orange, orange and other colors can emphasize the sweetness, sweet smell, taste and taste of the food. Chocolate, cereal and other foods, mostly in warm colors such as gold, red, brown, etc., give people a fresh and delicious, nutritious feeling. The tea packaging box is green, giving a fresh and healthy feeling. Cold food and beverage colorful packaging corrugated box packaging, using a cool, snowy blue, white, can highlight the freezing and hygiene of food. Tobacco and alcoholic foods are often used in elegant and corrugated packing box for products simple tones, giving people a sense of savory and mellow physiology, and psychologically indicating that it has a long history of brand-name feelings. Clothing, shoes and hats are mostly dark green, dark blue, brown or gray, to highlight the beauty of calm and elegant. It is gift carton cardboard packaging the color of waxed corrugated cardboard boxes these food packaging that meets the physiological and psychological characteristics of consumers, so that consumers can quickly make a decision to purchase this product in the same kind of goods, thus paper box carton speeding up the sales of enterprise carton gift box with window goods.
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The use of the wine bottle carton box supplier color of the product itself to reproduce the color of the package is an association that gives the human beings a homologous association of objects and thus wholesale custom mailer box has a basic kraft paper folder concept of the inner object. In the packaging design of goods, color plays a role as a silent marketing master in the marketing of goods because of its unique connotation, function foldable cardboard gift box and characteristics. This should be instructive for our product packaging designers. Designers folding boxes with lids should not only pay attention foldable gift box with ribbon to the beautification function of the color of the food packaging industry, but also pay attention to their marketing functions in the packaging design of goods from the perspective of economics.
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In the color box packaging industry, more than 80% of the information comes from vision. If the color box designer's oem foldable gift box grasp and application of the color of the package can directly reflect certain characteristics of the foldable skin care packaging paper box inner item, the product is likely to become the buyer's preferred product. Of course, there are food box packaging lunch delivery take away grade disposable also phenomena that go against the other way. Some colorkraft paper corrugated box box packaging design folding gift paper box experts boldly use color contrast to achieve better and more strange effects, but if the level is not well mastered, it will be counterproductive.
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