Packaging structure design
Packaging structure design
First of all, from the perspective of product structure, the choice of packaging box should consider
the shape, size and weight of the product. For some fragile or heavy goods,
it is necessary to choose a packaging box with a stable structure and strong load-bearing capacity,
such as a paper box or a foam box. At the same time, the size and shape of the box
should also be considered to ensure that it can fully accommodate the product and
prevent damage to the product during transportation.
Secondly, when choosing the packaging box, you need to consider the characteristics of the product
and the use scenario. If it is food or daily necessities, you need to choose environmentally friendly,
non-toxic, odorless packaging box. At the same time, it is also necessary to consider the tightness
and permeability of the packaging box to ensure that the product will not be contaminated or
deteriorated during use. In addition, depending on the use of different scenarios,you need to choose different materials and shapes of the box. For example,
if you want to give a gift to a friend, you need to choose a beautiful and creative packaging box;
If you buy goods online, you need to choose a seismic and pressure-resistant packaging box.
Finally, when choosing a packaging box, you also need to consider its advantages.
On the one hand, high-quality packaging boxes can improve the added value of products
and brand image; On the other hand, it can effectively protect the product from damage or
deterioration during transportation and use.
With the development of Internet and e-commerce channels, more and more products no longer
need to be laid to supermarket channels, but through e-commerce, wechat business,
live broadcast and other network channels to sell directly, thus producing e-commerce product
Before the enterprise customized product packaging box, it is necessary to first analyze
its main sales channels, which are mainly e-commerce channels, or mainly to display and display
channels such as business, so as to use different production strategies, or even the same product,
according to different channel needs, design different functional types of packaging boxes.
Therefore, when choosing a packaging box, it is necessary to consider the above factors
comprehensively to choose the most suitable packaging box.
The most important consideration in the selection of packaging box type is the cost of packaging box,
then, how to determine the packaging cost, so that the packaging cost is determined in a reasonable
range, is a major problem for packaging engineers. Determining the cost of packaging needs to
consider the following aspects:
1. Direct material cost: The production of packaging requires the use of materials, such as paper,
plastic film, etc., and the cost of these materials is the direct material cost.
2. Direct labor costs: The production of packaging requires manual operation, including design,
cutting, printing, folding, pasting, etc. These labor costs are direct labor costs.
3. Indirect material costs: In addition to the materials directly used to make packaging,
other materials are needed to support the production process, such as glue, rope, tape, etc.,
and the cost of these materials is the indirect material cost.
4. Indirect labor costs: The production of packaging requires some indirect labor support,
such as management personnel, maintenance workers, etc., and these labor costs are indirect
labor costs.
When determining the cost of packaging, it is necessary to sum up the costs of the above four aspects,
obtain the total cost, and then allocate it to each packaging according to the number of packaging,
and then determine the cost of each packaging. And different boxes in the material area, printing area,
die cutting typesetting, molding methods are different, need to combine the characteristics of the
content, product, comprehensive consideration of the selection of packaging box type,
otherwise some redundant design will bring cost increases, which is the most taboo point of customers.
