The special understanding of the particular taste and value of the goods reflects the aesthetic tendency of the designer who customizes the packaging box, and shows the designer's creativity in the form processing. Modern consumers are no longer facing a single variety of goods, but a dazzling array of goods, and even the same function and utility. At this time, how the consumer chooses and judges is an important topic which the advertisement design profession is studying at present. It is certain that, in addition to advertising, price and other factors, the commodity box customization is a very important factor. This is especially true in the food industry.