Cosmetic packaging box is not only a container for cosmetics, but also a means to stimulate consumption and guide consumption. As far as the cosmetics market is concerned, its main consumer groups are mainly women. Therefore, it is necessary to fully understand the psychological characteristics of female consumers and customize cosmetic packaging boxes based on their consumer psychology.

The cosmetics industry is booming at an unprecedented rate, and countless new cosmetics are on the shelves every year. In China, high-end products occupy the primary position of consumer demand and are the fastest growing part. Exquisite cosmetic packaging design can drive sales in a wide range of retail environments to provide sales and increase sales. In order to motivate consumers' purchase desire